HOW TO MAKE IT IN AMERICA: "Paper, Denim + Dollars"

Original Air Date
February 28, 2010

Description
While Ben and Cam track down a tailor to re-imagine some ʻ70s-era jeans, Rachel, who works at an interior-design boutique for her eccentric boss Edie, rethinks her future after reconnecting with a friend in the Peace Corps. Eager to get a bigger marketing commitment for his fledgling Rasta Monsta drink, Rene makes a buyout offer his marketing partners better not refuse. After Cam peddles some of Benʼs skateboard decks to upper-crust Manhattan kids, they round up enough money to pay the tailor, deliver the denim and launch Crisp NYC.

Notes
(B) This was the best episode of the bunch so far. It has good pacing and it actually has a bit of a direction. I also like that Rene is trying to become an up-and-comer himself. His "hostile takeover" of RastaMonster was great.

At first I was a little taken by the fact that the great Luis Guzman was going to be apart of the show. I did not see the point of having the great character actor on the show which was about young people trying to make it in NYC.

We get to know Rachel a little bit in this episode, which is nice if she is going to be part of the future of this show.

I also have to say that Aloe Blacc's "I Need A Dollar" is the best opening credit song I have pretty much ever heard. It is amazing and sets the tone of the show perfectly. The show also has pretty good music throughout.